Trading education — RU/KZ market
A $490 trading course that had hit the Meta CPL ceiling. We rebuilt the funnel, added a second paid channel, and tripled revenue in 5 months.
Detail
- Vertical
- Standard
- Geography
- RU / KZ
- Duration
- 5 months
- Channels used
- Meta Ads · Telegram Ads · SEO / AI Content
Results
| Metric | Value |
|---|---|
| Combined ROAS | 4.1× |
| Revenue in 5 months | ×3 |
| CPL (was $18) | $7 |
Task
Scale a $490 course past the point where Meta CPL alone made the funnel unprofitable
Solution
Rebuilt the funnel (webinar → tripwire → upsell), added Telegram Ads as the second paid leg, layered in AI-generated organic content for compounding reach
Approach
When we took over, Meta CPL was $18 and climbing. At that level, the funnel required a 36% attach rate on the upsell to break even — which wasn't happening. The single-channel dependency was the real problem.
We rebuilt the funnel in three layers: a free webinar for cold acquisition, a $49 tripwire that paid for its own traffic, and a $490 main course plus a $199 mentorship upsell for warm leads. This let each paid channel operate at a different ROAS target.
Telegram Ads became the second primary channel — lower CPM, higher intent audience in the RU/KZ market, no dependency on Meta's algorithm cycles. We added AI-generated SEO content (trading tutorials, analysis pieces) that now drives ~30% of signups organically.
At month 5, Meta CPL had dropped to $7 (better creative, better funnel structure) and Telegram brought in leads at $4.20. Combined ROAS: 4.1×.