Andrey Orlov
Founder and lead operator. Hands on every account.
About
Running paid acquisition since 2018. Started in e-commerce and info products, then moved into crypto, wellness, regulated verticals — categories where standard playbooks don't survive contact with moderation. That forced a systems-level approach: read the business model, rebuild the funnel, and only then drive traffic. Today I run GoodLead as a small operator-led team — media buyers, creative producers, and a tracking specialist. Every account has a named lead. You always know who's working on your project, and you can talk to them directly.
Experience
| Metric | Value |
|---|---|
| in performance marketing | 6+ years |
| including regulated categories | 20+ verticals |
| typical monthly ad budget per project | $5K–$50K |
Why GoodLead
Regulated verticals, complex funnels, offers that fail standard moderation. We've been operating in these categories long enough to know which approaches survive a policy update and which don't.
No vanity metrics. Every campaign is evaluated on CPL, CAC, payback, and ROAS. If the math doesn't work, we say so before you spend the next budget tier.
Landing, creative, paid traffic, organic, tracking, CRM hand-off. You manage one team that owns the result — not four contractors blaming each other when the number drops.