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Blog

Media buying, traffic systems, tools and honest takes from the GoodLead team.

TitleTopicPublished
Why your Meta account gets banned — and what we do differently
Most accounts get banned not because of the offer — but because of infrastructure mistakes that are entirely avoidable. Here's what we've learned after running in restricted verticals since 2018.
Meta Ads2024-11-12
The CPL trap: why cheap leads destroy profitable funnels
Agencies love to show you a low CPL. It's a metric that's easy to optimise — and easy to game. Here's what actually matters downstream.
Strategy2024-10-03
Telegram Ads in 2024: what works, what doesn't, and what we'd tell ourselves 2 years ago
We've spent over $300K on Telegram Ads across crypto, info products, and B2B verticals. Here's the honest breakdown of what the platform actually delivers.
Telegram Ads2024-08-20