Process
How we work
Audit
We look at the product, the current numbers, the competitive set. The output is a written diagnosis of where the funnel breaks and which channel is likely to move the needle first.
Strategy
A media plan with a CPL forecast, channel split, budget tiers, and timeline. Hypotheses we can falsify — not promises we can dress up.
Test
Launch on the smallest budget that produces statistical signal. Cut what's not converging within the test window — no second chances for losing creatives.
Scale
Compound what works. Increase budget on winning hypotheses, layer in adjacent channels, build a predictable lead flow you can plan revenue around.
How we work
| Step | Stage | What happens |
|---|---|---|
| 01 | Audit | We look at the product, the current numbers, the competitive set. The output is a written diagnosis of where the funnel breaks and which channel is likely to move the needle first. |
| 02 | Strategy | A media plan with a CPL forecast, channel split, budget tiers, and timeline. Hypotheses we can falsify — not promises we can dress up. |
| 03 | Test | Launch on the smallest budget that produces statistical signal. Cut what's not converging within the test window — no second chances for losing creatives. |
| 04 | Scale | Compound what works. Increase budget on winning hypotheses, layer in adjacent channels, build a predictable lead flow you can plan revenue around. |