Talent recruitment campaign — EU market
How we generated 180+ qualified applications in 6 weeks in Romania and Czech Republic — in a niche where standard creative gets banned on day one.
Detail
- Vertical
- Regulated
- Geography
- RO / CZ
- Duration
- 6 weeks
- Channels used
- Meta Ads · TikTok Ads · Pre-lander
Results
| Metric | Value |
|---|---|
| Cost per lead | €4.20 |
| Qualified applications | 180+ |
| Acquisition cost vs. benchmark | −34% |
Task
Recruit candidates in Romania and the Czech Republic via paid social, where direct messaging gets blocked at moderation
Solution
Multi-account ad infrastructure, pre-lander built around the offer in compliant language, UGC-style creative tested in 4 angles
Approach
The primary challenge wasn't traffic volume — it was platform compliance. Meta and TikTok flag direct offers in this vertical immediately. We rebuilt the acquisition flow from scratch: the ad only communicates the lifestyle angle, the pre-lander qualifies and converts without triggering policy violations, and the CRM backend handles the rest.
We ran a 4-angle creative test simultaneously — UGC testimonials, day-in-the-life formats, income proof (indirect), and aspirational lifestyle. The UGC angle outperformed by 2.3× on CPL and became the scaling creative.
Accounts were structured across three ad managers with separate payment methods and pixel domains to ensure continuity if one account hit a review cycle.